2min chapter

Idea to Startup cover image

INTERVIEW: Daina Trout on building Health-Ade from a kombucha-making operation in her kitchen to one of the fastest growing beverage brands in the U.S.

Idea to Startup

CHAPTER

Ontprintership Club

We never knew that cambucha was going to be the big thing. We just said yes, and we figured it out as we went. You have to create a culture of, like, action. And you clearly have this massive bias towards action. I think it is a first step. Maybe that's a simple, sort of good direction for somebody who says they want to do something. It's like, all right, start. Sit down with a pen and paper, start coming up with ideas.

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