2min chapter

How I Built This with Guy Raz cover image

Jo Loves: Jo Malone CBE (2020)

How I Built This with Guy Raz

CHAPTER

You Ever the Million?

When Joma Line hit a million dollars in sales, the company was being hounded to open more shops. They were buying two to 3,000 plastic bottles at a time and still had one shop on Walton Street. Gary Tehran said if you want Joma Line, you have to build us a shop. And they eventually yielded and let them use their own packaging. But you ever the million, that's why.

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