Growing Profitability ft. Chris Lutz of Duke Cannon
Ecommerce Playbook: Numbers, Struggles & Growth
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Exploring Shared Experiences and Enthusiast Audiences for Deeper Connections
This chapter explores the strategy of developing content focused on common experiences like snow removal or golf to connect with male audiences on a personal level. By leveraging intersecting enthusiast interests such as dogs and the military or golf and e-commerce, the speaker emphasizes the power of tapping into dual passions to build stronger connections and community.
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