Anlin: We're all trying to play the same game, where everyone's got their own k p i. Anlin: A lot of brands like li talk aut are hiring them on some growth hacks and that's good for lowering cack - but at what cost? And everything has a cost. If you have unrealistic expectations, like a brand sayng, i think a hundred % of my customers should repeat, you're out of your fuck in mind.