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Increase win rates using these timeless psychology principles with Mor Assouline

Outbound Squad

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How Did You Get Into Copywriting?

I asked that because having come from a B2C background as well myself, I feel like people try to make it out like they're so much different from each other. But really the principles are pretty sound around how to have a good conversation with someone or a small group of people. What got you into psychology? Was this stuff that you read about? Like, because I know copywriting, it's so weird when you do all of this stuff because in my business I do the marketing, the selling, the delivery. And you start to see how everything is connected.

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