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Effortless Experience
Gain Grow Retain
The Importance of Customer Centricity
Jeff Bezos: Companies say they preach customer centricity, everybody says it's super important. But when you actually go out and test what customers really want, it's often not the thing companies assume that customers want. "The emperor had no clothes at least in the past 30 or 40 years," he said. 'We're selling in a different environment today'
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