2min chapter

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Disney’s Bob Iger: How acquisitions become an ecosystem, part 1

Masters of Scale

CHAPTER

Bob Lasseter and Ed Catmull - Bob's Pitch for Disney Animation

Bob Iger: Steve Jobs helped me sell it to the board. He was a pretty convincing salesman. John Lasseter and Ed Catmull, who had turned Disney animation around, were too. Bob made autonomy part of his pitch. It showed enormous faith in the way Pixar had already been doing things.

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