Bob Lasseter and Ed Catmull - Bob's Pitch for Disney Animation

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Bob Iger: Steve Jobs helped me sell it to the board. He was a pretty convincing salesman. John Lasseter and Ed Catmull, who had turned Disney animation around, were too. Bob made autonomy part of his pitch. It showed enormous faith in the way Pixar had already been doing things.

For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.

Read a transcript of this interview at: https://mastersofscale.com/bob-iger/

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