Mastering Business Outreach: Tech and Tactics

This chapter explores the integration of technology to enhance business processes, particularly in low-tech sectors, with a focus on automation and efficient lead generation. The conversation covers the dynamics of cold calling, relationship building, and the significance of timing in sales efforts, sharing personal anecdotes and strategies for successful client outreach. Additionally, the speakers emphasize the importance of education in sales conversations and recommend resources for improving negotiation and sales techniques.