4min chapter

Talking to Ourselves cover image

Suzanne Powers

Talking to Ourselves

CHAPTER

Is There a Difference Between Planners and Strategists?

"i married to a british person. How can i bias against british people? No, but i am biased to the old kind of style of planning that was like, i'm going to go hide away," she says. "It's okay to show up and brief teams and have huge gaping holes." She adds: "Sometimes it's not the job of the strategist to have all those answers" 'If we have two weeks, let's not spend a week and then brief,' he suggests.

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