Bringing AR Glasses to Market With the Nintendo Switch?

David Jiang is the CEO and founder of VITURE, a company creating a smartglasses solution for video gaming and streaming content.

After studying human computer interaction and industrial design at university in China, David continued his studies into human computer interaction at Harvard, where he fell in love with the Boston Celtics basketball team.

David joined Google in the early years of their work on Google Glass and went on to become the Chief Designer and Head of AR for AI company, Rokid. David then became CEO of Meteorolite, where he pushed the boundaries of AR positioning technology and designed a number of AR experiences for retail and theme parks, before setting out on his own with VITURE.

In this conversation, David shares some of the challenges of human computer interaction design, and he describes the early rationale for Google to make Google Glass. He goes on to explain where they missed the mark and the lessons he learned from that experience. He describes how he continued to refine his understanding through his enterprise-focused work at Rokid and the B2B2C-focused work at Meteorolite.

He summarizes four factors affecting consumer adoption and applies them to AR glasses and his work at VITURE. There we get into the core use case, some product details, his successful customer engagement Kickstarter, and how he recruited NBA player Gordon Hayward to endorse the product.

You can find all of the show notes at thearshow.com. Please consider contributing to my Patreon at https://www.patreon.com/theARshow.