#109 Modern Picnic: Surviving the Adpocalypse
The Pitch
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The Origins of Modern Picnic
The modern picnic customer is majority of our customers are 25 to 34 year old working women, living in cities. One thing I think is worth noting is modern picnic has done a really good job capturing the eyes of Gen Z demo shown by our pretty massive TikTok phone. We actually have like millions on there, which is crazy. Whether she's a new mom who needs a way to store her breast milk, a vegan who cares about what her products are made out of,. or a healthcare worker who simply does not have time to leave in the middle of the day to get food.
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