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#109 Modern Picnic: Surviving the Adpocalypse
The Pitch
The Origins of Modern Picnic
The modern picnic customer is majority of our customers are 25 to 34 year old working women, living in cities. One thing I think is worth noting is modern picnic has done a really good job capturing the eyes of Gen Z demo shown by our pretty massive TikTok phone. We actually have like millions on there, which is crazy. Whether she's a new mom who needs a way to store her breast milk, a vegan who cares about what her products are made out of,. or a healthcare worker who simply does not have time to leave in the middle of the day to get food.
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