Timothy Caulfield | Exposing Misinformation in Wellness
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Definition of Misinformation in the Wellness Industry
The wellness industry is estimated to be worth billions of dollars with B, but no one really knows exactly because it depends on how it is defined. Wellness is a very, very squishy term and I think that that's one of the reasons it has so much power because it is difficult to define. It's almost a vibe, right? A gestalt. And that is interesting because that's an evolution. You know, if you go back to the 1950s and when people first started talking about wellness, it was a really good idea. But what happened is it became this alternative approach to health, alternative approach to fitness that often isn't rooted in good evidence. That's where we
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