2min chapter

HBR On Strategy cover image

Is a Subscription Model Right for Your Business?

HBR On Strategy

CHAPTER

How to Keep a Relationship Going

Almost every business is wrapping services around their physical products because the services are recurring. And I suppose they're afraid of disruptors or people who could come in and try to just drive a wedge between certain parts of what you're offering. It's smooth subscription or services can kind of smooth the relationship between the very lumpy purchases.

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