Almost every business is wrapping services around their physical products because the services are recurring. And I suppose they're afraid of disruptors or people who could come in and try to just drive a wedge between certain parts of what you're offering. It's smooth subscription or services can kind of smooth the relationship between the very lumpy purchases.
Subscriptions aren’t new – the business model dates back to trade guilds in the 12th century. But Robbie Kellman Baxter, an expert on the business of subscriptions, says with new billing platforms, remote customer support, and digital services, it’s worth considering how to make subscription business models work for your company.