328: Seismic: From Struggling with Positioning to Hitting $300M ARR - with Doug Winter
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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How Did You Decide to Go Direct to Enterprise?
Dijor: I'd love to say that it was a deep strategic discussion and debate. The truth is that we knew how to sell to big companies. We knew how to service big companies and enterprises, right? And that was our comfort zone. Dijor: At some point doing the math of, you know, how many $10,000 customers it takes to get to a million dollars in ARR. It's a lot.
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