How to Pick a Micronitch for Your Brokerage

There's no one size fits all when picking a micronitch. What size of account is your typical account that you want to go after based upon your agency? I have some clients where their agency doesn't pay them unless the account generates $25,000 of commission,. So it's going to definitely put you in a different place and they only do staffing companies. It helps if you like it, but you don't have to necessarily do that. You just pick something that will get you many more appointments.