How to Avoid Self-Control Conflicts

According to self-affirmation theory, we are motivated to maintain a sense of self-integrity. People who self-affirm before reading health-related information later consume more healthy food,. reduce their alcohol consumption and exercise more compared to control groups. Scientists believe that to deal with a threat to our self-Integrity, we need to muster up sufficient psychological resources. The best place where to find these is in our most cherished personal qualities.