4min chapter

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#158: Kieran Drew – Behind-the-scenes of a $142,000 course launch

Creator Science

CHAPTER

The Science of Popularity

There's a book called Hitmakers by Derek Thompson. I think it's one of the best books that I hear nobody talking about ever, especially in the creator space. Fashion is something that is perpetual ongoing, has no up and down cycle. We see people that come really quickly and just blow the doors off and then get kind of stale pretty quickly too.

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