Hero Cosmetics: Ju Rhyu and Dwight Lee
How I Built This with Guy Raz
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Navigating Growth and Acquisition
This chapter explores the strategic decisions behind focusing on blemish patches in skincare while adapting to the challenges of running a business across time zones. It highlights the company's resilience during the COVID-19 pandemic, managing supply chain issues, and the complexities of seeking investment and potential acquisition by Church & Dwight. The conversation emphasizes the journey from independence to corporate integration, underlining the mix of perseverance and favorable timing in achieving significant milestones.
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