How Do You Negotiate for a Client?

When it comes to ownership and equity, are there any specific industry that's particularly interested in partnering teand giving equity to your clients? I think start ups in general see the distribution power and awareness power that our clients have. White listing is the ability for a brand to put money behind the content so it reaches a bigger audience. And then another important thing, i would say, are the deliverales. What exactly is the brand asking me to do and the time line of those deliverals.

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