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Prospecting and Selling into the C-Suite

Owning the Outcome

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Reaching Out to the Sea Sweep M

You have to invest a lot more time on the front end, making sure that who you're targeting is, in fact, the true target. You can immediately see right away what the reaction is going to be. There's a story that i tell sometimes about a company that we pursued a few years back. They had just brought in c eo. And and our thought was, we know that this is like the perfe all ni ar onte. We knew we werent going to gt him on the phone, so we left this message,. But of course, he didn't call us back. Then one day out of the blue, he called us up and said, hey

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