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#224 The business value of design with Jeanne Liedtka

UX Podcast

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The Power of Influence

The pilot who invented the roller board, he saw a problem. He just basically went to his workshop and knocked up some wheels for a suitcase that worked better than previous ideas. That makes me think how many excellent good ideas have been blocked by men thinking that everyone is like them. It ties in perfectly with Jane's point that by being inclusive, by including the right people in your forums for innovation or decision-making, you make better decisions.

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