The Importance of Multi-Channel Marketing

It's an ongoing discussion. Relying too much on one channel is always risky, especially for a product like WaterDrop. If you're just D2C, good luck, especially if you're a food and beverage product,. You can scale to a certain size. But at some point, you have to be where your customers are. And then a discussion becomes when do you go into bot channels? The fact that we can operate our own stores and bear in mind, most of the stores, it sounds more fancy. They're very beautiful design kiosks. So very small space. We put them into highly frequented shopping malls. We design everything ourselves. It's pretty small because the