2min chapter

Marketing Against The Grain cover image

The CMO Show. How to Find One. How to Be One.

Marketing Against The Grain

CHAPTER

Product Marketing - Is Distribution Constrained or Perception Constraint?

If you sell lots of customers at a pretty low price, then you're normally distribution constrain. Do people perceive your product and your brand in a way that's safe? So for you to go out with product marketing, girl, we can to solve one of those three things. In when you look at the flo job description, when i talked to dal they really wanted that kind of product market and first leader. I think this is a good debate to have.

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