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THINKING FAST AND SLOW - Commented Book

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The Moses Illusion

How many animals of each kind did moses take into the ark? The number of people who detect what is wrong with this question is so small that it has been dubbed the moses illusion. Like the incident of the wincing soup eater, the m Moses illusion is readily explained by norm theory. When something does not fit into the current context of activated ideas, the system detects an abnormality.

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