The Second Root Cause of Your Conversion Problem?

At gusto, we had to solve this by building a dedicated engineering and data science team. I would say if you looked at the overall cost of what was going into marketing versus conversion, we were probably close to 5050 in one way or another. This is kind of like maybe 5% of the marketing resources went towards conversion. But there wasn't really a system with inputs and outputs that you could optimize that could solve this problem.