2min chapter

The BluePrint with Dr. Erik Korem cover image

#515. The Science of Asking: How to Get to 'Yes’ | How Social Media Distorts our Perception of Influence with Vanessa Bohns

The BluePrint with Dr. Erik Korem

CHAPTER

Navigating Influence: The Dual Edge of Persuasion in Business

This chapter examines the diverse motivations of various groups interested in effective persuasion within the business realm. It highlights the responsibilities that accompany influence, advocating for a balance between assertiveness and respect for individual autonomy.

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