With their subscription revenue, that includes things like Prime, audiobooks, music. That was $92 billion for their revenue, which was up 13% year over year and up 3% quarter over quarter. And then finally, this is the really interesting part, the ad revenue, which I'd love to hear you talk more about. Amazon's ad business is just absolutely destroying it. They're doing crazy well. Rachel: The advertising businesses at Uber and the advertising businesses at Amazon, these are new entrants into advertising.

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