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From Zero to Hero: How to Get Your First 5 Customers | Ep 572

The Game with Alex Hormozi

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The 10 Steps to Reaching Capacity

When you fill up all your slots with free people and discounted people, now you have true scarcity. And so then you can sell someone with conviction that you don't have a lot of supply. They will desire you more because you are scarce from a resource perspective. Then they will pay the same or premium in order to work with you. Don't think short, think long and you'll make long money.

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