2min chapter

Acquired cover image

Nike

Acquired

CHAPTER

The Myth of the Nike Swoosh

The name Nike came after the design of the swoosh, which by the way, also was not called a swoosh yet. So it's literally not inspired by the Greek goddess of victory. The factory is calling and they're like, Hey, shoes are just about ready. We just got to put the sides on them. What do you want? Carolyn makes more than $2 an hour, but for this project, she was paid $35. She said she spent way more than 17 and a half hours coming up with some price to charge.

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