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Learnings from sending 2M+ cold emails per month with Joel Graber

Outbound Squad

CHAPTER

The Curse of Knowlege

"Without that. You're coming in with almost the same base level of knowledge that a prospect might have, exactly," he says. "So for this particular company, we know we're able to look at their technographic data and see what kind of tech they're using." The tool uses an e r p called epicor which is used by shop floor workers who are hard-pressed to relay critical data back to management. It's bulky, time consuming, prone to errors but it allows users to input data more easily.

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