10 Ways to Enrich Your Customer List to Find Hidden Gems, Reduce Churn, and Maximize Profitability of Your Offers
Conversion Tracking Playbook
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Uncovering Hidden Gems in Customer Lists
This chapter explores the process of identifying valuable customers who have not yet made purchases by analyzing customer data sets with artificial intelligence. It discusses enriching customer lists by finding hidden gems and utilizing the stranger score to target audiences more effectively and increase profitability. Strategies to optimize marketing offers, reduce costs, and enhance media purchases at the zip code level are also covered, emphasizing the importance of data analysis in strategic decision-making.
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