332: Piano: Pivot or Persevere? How a SaaS Startup Found Success - with Trevor Kaufman
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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The Sales Cycle and the Difficulties of Selling
Peacock's growth came from networking and primarily at conferences. We defined the audience quite tightly, right? It was a media business that was charging subscription somewhere in North America or Europe. And then we built that into Latin America in Asia as well. What was the typical sales cycle? How long did it take to close these types of deals?
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