The Importance of Being Honest With Clients

"I think I will get a sense from their answer of whether or not they are being honest with me," he says. "You talk about how the sale is a sample. You're almost sampling the firing of you three years from now" He asks clients to describe firms that have been invited for review, and if they'll tell him who it is. 'That's another area where I'm looking for a little bit more disclosure from a future potential business partner'