Parkour Isn't Just About Looking Cool, It's About Jumping in Unexpected Directions

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In business, we often need to push ourselves in a new or even unusual direction. We not only need a long list of moves to reach that goal, but also the courage to make those moves. That's why I believe you should swing through the jungle gym rather than climb the ladder.

What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”

Read a transcript of this episode: https://mastersofscale.com/swing-on-the-jungle-gym-david-droga/

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