When selling to small and medium-sized businesses (SMBs), you’re dealing with a distinctly different prospect than you’ll find with enterprise clients.
So your approach will need to be different, too - think of a shorter sales cycle, different relationship-building strategies, and a need for solutions that show a quick ROI.
In this Daily Sales Show episode, Mor Assouline and Charles Muhlbauer shared the best prospecting strategies you need to reach the SMB market and book more meetings. Identify some of the challenges of high-velocity sales, how to develop guidelines to avoid churn, and ways to keep yourself from coming across as too transactional.
You'll Learn:
- Strategies for better SMB prospecting that book more meetings
- How to identify and avoid common pitfalls and challenges in SMB sales
- The questions you can ask that get prospects to sell themselves on your offer
The Speakers:
James Buckley, Mor Assouline and Charles Muhlbauer
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