5min chapter

In Depth cover image

Shifting Career Altitudes: Insights from a CPO’s Journey Leading in Nearly Every Function | Anneka Gupta (Rubrik, ex-LiveRamp)

In Depth

CHAPTER

Contrasting Buying Processes in Marketing and IT

This chapter explores the differing buying processes between marketing and IT/security departments, emphasizing the contrasting emphasis on storytelling versus rigorous evaluations. It delves into the complexities of developing solutions for these sectors, highlighting the unique challenges and stability associated with each.

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