
#198: Live from Marketing Analytics Summit
The Analytics Power Hour
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I'm Not a Good Steward of Your As, but I Can't See My Way Out.
Woda: It's all upside. There is no danside. If we are talking about winning or losing on a test, or it doesn't go the way you want, then that's zero. As long as we can say why, then we've got good news to deliver. We're not going to give bad news and say sorry atest tang nd, weu say oso news. Make a life box ticked among the power hour. Segment. Slice and drill until youve found something. Is that yel yes, yes. Edont. Wedont test to improved confession rate.
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