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Diversifying Sales Channels for a Pre-Owned Mower Dealership
The chapter explores how a pre-owned mower dealership owner is looking to expand beyond Facebook sales by partnering with other dealerships. It delves into the risks of relying solely on one platform for sales and discusses the strategy of reaching customers through commercial lawn mowing business models. Suggestions are made to diversify advertising efforts by exploring platforms like LinkedIn and the next door app to avoid overdependence on Facebook.