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The Importance of Evangelism and Marketing and Putting the Message Out There Is So Important
You've got to have a really good concrete reason boring and I think your why has to be personal so for us when we were starting I think we were thinking about it very generically like this is going to help people be more productive. The one pager for each of our personas talks about what's in it for leaders but also gives them a flavor of what's to come. Be prepared with the naysayers or those that are negative or quite resistant because they might listen to their peer or someone senior than them who will evangelize your case and if that doesn't work get others on board as well.