4min chapter

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#106 How CBRE is Increasing Data Literacy for Over 3,000 Employees

DataFramed

CHAPTER

The Importance of Evangelism and Marketing and Putting the Message Out There Is So Important

You've got to have a really good concrete reason boring and I think your why has to be personal so for us when we were starting I think we were thinking about it very generically like this is going to help people be more productive. The one pager for each of our personas talks about what's in it for leaders but also gives them a flavor of what's to come. Be prepared with the naysayers or those that are negative or quite resistant because they might listen to their peer or someone senior than them who will evangelize your case  and if that doesn't work get others on board as well.

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