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Downsell Your Upsell | Ep 379
The Game w/ Alex Hormozi
Why Most People Don't Make Money
In your current service, if you sell some sort of continuity, I'd highly recommend you not do that. Instead, create the upfront program that creates customers. You'll be able to cover your onboarding costs and create an amazing customer experience. And then finally, you'll have more committed customers that are higher quality which will ultimately mean that you're providing more value to the marketplace.
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