The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

510. When AI Meets Neuroscience

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Intersection of AI, Neuroscience, and Effective Marketing

This chapter delves into the synergy between machine learning and neuroscience, emphasizing how minor adjustments in marketing can boost consumer engagement. It features real-world examples like Heineken's marketing strategies and sets the stage for a future discussion on preserving human creativity in an AI-driven landscape.

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