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Masters of MEDDICC - Caroline Franczia, Columnist, Board Advisor and startup/scaleup CEO whisperer - Episode #10
MASTERS OF MEDDICC
Penetrating the Market and Generating New Logos
They discuss the strategy of targeting companies transitioning to the cloud, resulting in generating 16 new logos in nine months. They emphasize the importance of adapting to each company's needs and highlight the significance of pipeline generation in their role.
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