Ry. Olhl, jeffrey, this is a perfect segway to getting to the core of who our ideal customer is. How do we define this ideal customer? Tats funny, so i'll tak a little aside here. So i spent several months writing my book, ot the entire book written, as in the hands of the editor. And of course, that's when i started a podcast. Tor anti, 53 interviews and three months priory to a handful of them before launch,. A lot of them right at launch. But of course, as you know, they're recorded way in advance, so that's why the timing was off.

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