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155 Exactly What to Say by Phil M. Jones

The Marketing Book Podcast

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The Key to Success in Negotiating Is Maintaining Control

An objection is some form of challenge to that control. We can only ever regain control by asking a question. If you treat an objection as nothing more than a question, then what you do is put yourself back in your position of power. There give six different questions, or icon provide one that works with all six. It will work with every objection that's ever known to land. Will put you back in control. The words we want to be able to say first are the words because of the fact that you said them. In the medical industry, they say that prescription before diagnosis is malpractice. Same is true in the souns of making process,. That we should never ever,

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