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A Productized Service Roundtable with 5 CEOs (#94)

The Shopify Growth Show

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Productized Services - It's a Mean to an End, Right?

Productization is really just like a continuum or a spectrum that you can, you know, move along at different stages in your customer in your company's lifecycle. From 3 million to 10 million, I think it's like you actually have to unproduct and we're currently over 3 million. So I'm not at 10 million. But my hypothesis is like we're actually going to have to like dial back the productization to, you know,. if we want to move towards eight figures at best possible speed. It's absolutely something that changes throughout the life of your business.

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