A lot of people are willing to ultimately pay more in exchange for the flexibility to leave when they want. You know subscription is really just a way of of rebundling or repackaging value in a different way that meets the needs you know sort of a different set of needs if I buy a car. So there's a lot of benefits and costs that are bundled into buying a car versus let's say subscribing to a fleet of cars like that. Or subscribing to a single car like Volvo's offering or subscribing to you know Uber has a has a membership model where you can getyou know a discount on a certain number of rides every month plus no surge pricing. All of those different models