2min chapter

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Marketing web3: Audience, Community, More

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CHAPTER

The Importance of Marketing as a Matching Exercise

The reputation of marketing was damaged from Web2-style marketing, Kim says. Marketing is about finding the people that actually want or would want the product, if only they knew about it. It's a part of the product market fit process to match the product with its audience and see how that match is going. That data goes back into the product development process.

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