14min chapter

How I Built This with Guy Raz cover image

Advice Line with Randy Goldberg of Bombas

How I Built This with Guy Raz

CHAPTER

Strategies for Success in the Fashion Retail Industry

The chapter discusses the journey of a boutique owner in sourcing and curating fashion-forward items at affordable prices, emphasizing the importance of standing out in a competitive market. It explores tactics for enhancing online presence, conveying product uniqueness, and engaging customers through personalized storytelling. The conversation also highlights the value of email marketing in retention strategies and the power of authentic storytelling to connect with customers.

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