In this episode Sal, Adam & Justin have a fascinating conversation with Whole30 co-founder Melissa Urban.
- A traumatizing event that led to numbing her feelings with drugs. (2:17)
- The moment the wheels fell off. (5:13)
- What caused her to relapse? (9:02)
- Why food and drugs are not that different. (12:12)
- The challenges and process of changing your mindset. (14:49)
- The importance of doing the hard work. (18:52)
- The powerful transformative experience that sparked the Whole30. (20:50)
- The impetus that sparked her first Whole30 experiment and the game-changing results that came from it. (23:33)
- When did the transition happen from blog to business? (28:42)
- The moment she recognized she needed a new approach to her training. (30:24)
- How did she escape the CrossFit mentality? (36:40)
- Coping with a rise of fame. (40:56)
- The challenges of growing a business while going through a divorce. (42:33)
- The pivotal moments that sparked an empire. (51:23)
- What are the biggest misconceptions around the Whole30? (53:14)
- A conversation around food accessibility, privilege, and race. (57:28)
- What does the future look like for the program? (1:06:28)
- What is her metric for success? (1:07:48)
- Any pushback from the medical community? (1:09:43)
- What is her least favorite part of having something so massive? (1:11:21)
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