

1592: The 30 Day Diet Experiment That Launched an Empire With Melissa Urban
Jul 8, 2021
Melissa Urban, co-founder of Whole30, shares her inspiring journey from addiction to entrepreneurial success. She discusses a traumatic event that led her to drugs and the powerful mindset shift that sparked the Whole30 concept. Urban highlights the surprising similarities between food and addiction, and the challenges of changing one’s relationship with both. She also opens up about coping with fame while navigating personal struggles and addresses misconceptions about Whole30, emphasizing its focus on healing and inclusivity.
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Trauma and Addiction
- Melissa Urban's addiction started at 16 after experiencing sexual trauma.
- She used drugs to numb her feelings, leading to a five-year period of heavy drug use.
The Breaking Point
- Melissa's drug use escalated, leading to erratic behavior and panic attacks.
- Her boyfriend's ultimatum prompted her first rehab attempt.
Relapse and True Recovery
- Relapse is common, often caused by only stopping the substance use without addressing underlying issues or changing habits.
- True recovery requires changing all aspects of life, including setting boundaries and building healthy habits.